In the past couple of years, Serie A TV rights have expanded across the globe like crazy. According to http://www.footballbenchmark.com, Serie A’s revenue from international TV deals has increased more than double since 2018. This demonstrates how far Serie A has expanded its reach. So, I thought it’d be fun to list three countries that I think should host Serie A preseason matches in the future.
While, the great white north is known for having very passionate fan bases in hockey and other sports, in Canada we also have a huge community that loves Italian Soccer. For fans that love soccer in Canada, it is a fact that Serie A is the only major European League being broadcast on cable TV in the country. Also, Canadian calcio fans like me, need another match here that involves at least one Serie A club, as the last time we had such a game was in Toronto was in 2014, when Milan faced Benfica. It would also be interesting to see a game happening at Stade Saputo in Montreal, where the Montreal Impact play. For those of you that don’t know, the owners of the Montreal Impact also own Bologna. So, that’d be interesting to see Bologna play another Serie A club there as well.
If you’ve been paying close attention over the past several seasons in Serie A, you’ll notice that many talented Colombian players seem to want to play in Italy. Napoli almost bought the best current Colombian player in world football this past summer in James Rodriguez. So, I believe there’s a need to promote the league in Colombia now more than ever. Imagine, if Luis Muriel and Duvan Zapata were still on Atalanta next summer and they faced Sampdoria, who has another Colombian star on their squad in Jeison Murillo. Also, imagine that it was at Colombia’s biggest stadium, Estadio Deportivo Cali! That would make for a special and unique atmosphere. Also, there’s a good chance that a match like that would spark a massive amount of interest in Serie A within the country.
The country of Argentina has had a connection with Italy for many years. There have also been many greats from Argentina that have stepped on Italian soccer fields such as Diego Maradona, Esteban Cambiasso, Javier Zanetti and Gabriel Batistuta. The list is almost endless. Also, Italian legend, Daniele De Rossi recently made a move to Argentina to play for Boca Juniors. I think it would be a spectacular experience to witness two clubs that are close to Maradona’s heart in Napoli and Boca Juniors faceoff at the iconic La Bombonera Stadium in Buenos Aires, wouldn’t you agree? Also, it would be unreal if Roma travels to the exact same stadium and faces De Rossi on his current club. I believe that because both players from Italy and Argentina have a history with each other’s clubs, it’d be a great place to promote Serie A.
As I mentioned at the beginning of this blog post, Serie A’s broadcasting rights from abroad have increased significantly lately. As a result, I believe there are certain countries where Serie A can expand its promotional activities in order to earn even more revenue from TV rights abroad. Also, by promoting the league in a variety of countries with these friendly matches, it’ll only help each club increase their revenue as well.